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Schnell takesover as managing director of Lo SchiffbaudervedIt鈥檚ifficile marketING and business development at Carabao, has left his role, marking the 馃搲 end of his second stint at the energy drink company.
As managing director, it my mission to make energy drinks fun 馃搲 again, bring back that originality and authenticity. Thirty thr鈥檚 what we did with Lo, taking something that was tired and 馃搲 bringing it back to life.
Schell takes over the top job from Vincent Stallen, who was instrumental in the brand's UK 馃搲 launch more tha. He spent eight years at the company before taking a newly created role within theC & a 馃搲 brand part of AB InBev, where he will concentrated accelerating the growth of ontrary.
He latter admit鈥檚 that his unexpected departure 馃搲 from Carabao wa. Not so much differFrent from that of predecessor. I loved my time at Carabao, I loved the 馃搲 team, but i never thought l鈥檇 miss the process鈥檚 hustle and bustle. During my second Tenure at Carabao, l looked 馃搲 around and thought: 鈥楧 you know what? It鈥檚not the right environment for me anymore.
Carabao currently holds as eight percent market 馃搲 share of the UK鈥檚 拢756m energy drinks market, according to the latest Nielsen data. With plans to renovated its entire 馃搲 squad of ambassadors - including previous snooker world champion Shaun Murphy - the brand is hoping to take another sizable 馃搲 chunk out of market leader Red Bull鈥檚 dominance.
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