Another essential aspect of casino marketing is creating a personalized experience for each customer. This can be achieved through loyalty programs, promotions, and exceptional customer service. These strategies help to build strong relationships with customers, which can lead to increased loyalty and repeat business.

Casino operators\n\n The largest casino complex in Macao is operated by Sands China, which belongs to Las Vegas Sands. Modeled on its sister casino The Venetian Las Vegas, the Venetian Macao has a total floor area of around 980,000 square meters with 640 gaming tables and 1,760 slot machines.

Macau is the only place in China where casino gambling is legal. Gambling in Macau has been legal since the 1850s, when it was a Portuguese colony. The region has a history of gambling on traditional Chinese games.