Some Betfair traders make a full-time income from the platform, while others use it as a side hustle to supplement their income.

Betfair is a British gambling company founded in 2000. It operates the world's largest online betting exchange. Its product offering also includes sports betting, online casino, online poker, and online bingo.

Predictive Analytics allows sports betting businesses to make data-driven predictions about future trends, behaviours, and events, which can inform decision-making and optimise operations.

With the advancement of technology, particularly in the field of artificial intelligence (AI), sports betting has seen a significant transformation. AI can provide valuable insights, data analysis, and predictive capabilities that can greatly improve your chances of success in the world of sports betting.