In this video we will explain what esports betting is, how it works, and what the risks are that you 😆 need to be aware of.

What are Esports?

Esports is a term for competitive gaming.

In many ways it's the same as traditional 😆 sports with fans following teams, watching matches and placing bets on who will win.

Esports are streamed live, with millions of 😆 viewers around the world watching contests at any given time, leading to esports becoming a billion-dollar industry in recent years.

UEFA has announced the signing of a ground-breaking partnership with bwin to become an Official Partner of the UEFA Europa 💲 League and the newly formed UEFA Europa Conference League, for the next three seasons (2024-24).

Speaking of the partnership, UEFA marketing 💲 director, Guy-Laurent Epstein, said: “We’re delighted to have secured bwin as the first ever Official Sports Betting Partner for one 💲 of our competitions at Official Partner level.

“The partnership with bwin allows UEFA to engage more openly with the sports betting 💲 sector, giving greater access to market intelligence and support from both a sports integrity and a commercial perspective.

“bwin is the 💲 world leader in responsible sports betting with a rich and long-standing tradition of partnerships in football, supporting clubs, federations and 💲 competitions worldwide.

“Their vast experience with sponsorship activations will be an invaluable contribution for both competitions.”