Blumhouse minimises risk by never working with first time directors and in return for a low fee, allows them sole creative control. Blum cannot promise a box-office hit, but can promise that the film will be entirely their vision, describing this process as auteur filmmaking for commercial movies  (SXSW).

Blumhouse, known for horror, has also produced high-quality films in various genres, such as "Lowriders" and "The Resurrection of Gavin Stone."